It’s not just that people interact with each other but it’s more about the various identities interacting with each other. Social Media has now become one of the most powerful and influential platform for both the people and brands’ where providing numerous social media marketing tactics and features, Facebook marks itself on top of the list.
From small scale businesses up to businesses with global operations there are now millions of official Facebook Fan Pages for each of them serving the very primary features of building strong engagement with their valued customers, followers and accessing relevant target audience that ultimately transforms into successful customers.
According to a recent article on the Automotive News Blog, the story starts from a lately filed lawsuit in the California State Court that follows a complex dispute between the two Swiss individuals and Ferrari ultimately dragging the social media giant into the case as well.
News sources have revealed that the Swiss Father and his son, Olivier and Sammy Wasem had originally created the Ferrari Fan Page weighing a lot more than the original one that the Italian car manufacturer created for their company. The conflict gets more critical when back in 2012 Facebook with greater inclination towards the Italian automobile brand revoked Olivier and Sammy Wasem’s access to the more successful Ferrari fan page and abruptly assigned an official Ferrari administration access to it without any notice to the real owners breaching their own set of rules and policies for Fan Pages.
It has been also identified that Ferrari had been in great negotiations with Olivier and Sammy Wasem offering them to develop a mutual sense of ownership and administration to the Facebook Page but the real owners have actually sued both Facebook and Ferrari that will cost these big names with a $174 to $1000 per follower when it comes to calculating the advertising revenue for each of the fan engaged with the page. From the biggest automobile market segments up to the best car hire services providers in the UAE, everyone is still curious to know what going to be a definitive settlement in this regard.
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